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156K
Google Search Impressions
17.8K
Google Search Clicks
98%
Reduction in Website Errors
Churches and Community Organizations
Heartland Community Church
Heartland Community Church is based in Medina, Ohio, serving its congregation and surrounding communities through worship, ministries, community activities, and educational initiatives.
The Challenge
Heartland first approached RBGS for photography and reels showcasing its services. As new needs emerged, the church needed support across search visibility, website development, and promotional content - with the flexibility to tackle individual projects alongside ongoing work.
We built a flexible partnership around Heartland’s evolving priorities. Our approach combined service photography and video with local and technical SEO, collaborative website work, and useful community content.
We proposed community resource pages to help people moving into the area discover local links, resources, and things to do. The idea connected Heartland’s online presence with its mission to serve its neighbors.Our work with Heartland began with photographing services and producing reels that captured the church’s worship, people, and atmosphere. As the relationship developed, we expanded into managing local and technical SEO, addressing website issues and supporting Heartland’s visibility in Medina and surrounding communities.
Working alongside Papertape Media and Jeff Mancinetti’s company, we helped develop sections of Heartland’s website. One of our contributions was the idea for community resource pages: useful guides for people moving into the area, featuring local links, resources, and things to do. These pages gave Heartland an opportunity to serve new neighbors online while building locally relevant website content.
The partnership also provided flexibility for projects beyond ongoing SEO. We filmed and edited a promotional video for Heartland College and produced additional promotional videos for other Heartland initiatives. This allowed our support to evolve with the church’s needs, bringing photography, video, search strategy, and website content together within an ongoing working relationship.Heartland’s website recorded approximately 17,800 Google Search clicks and 156,000 impressions during the six-month reporting window shown in Google Search Console, with an average click-through rate of 11.4%. These figures demonstrate the website’s role in helping people discover and connect with Heartland online.
Technical reporting also showed improvements as the website expanded. Between November 13, 2023, and October 1, 2026, reported website errors fell from 49 to just 1—a reduction of approximately 98%. Over the same comparison, the number of pages crawled increased from 21 to 93, while site health improved from 87 to 91. The website supported a substantially larger body of content with fewer reported errors.
The work also created value beyond search metrics. Community resource pages provided helpful information for people moving into the area, while service photography, reels, and promotional videos gave Heartland content to communicate its worship experience, ministries, and educational opportunities.
What began as a request for photos and reels became a flexible growth partnership, giving Heartland ongoing creative and technical support as new priorities emerged.
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