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26.4K
Google Search Impressions
216
Google Search Clicks
2
Community Pages Optimized
Accounting and Professional Services
Rapacz CPA
Rapacz CPA provides tax and accounting services to individuals and businesses in Northeast Ohio.
The Challenge
Rapacz CPA’s service area extended beyond its office location, but its website needed stronger local search signals to help prospective clients discover the firm across surrounding communities.
Community pages needed distinct descriptions, consistent titles, and attention to indexing. The broader website also needed to help visitors understand the firm’s range of services and find a relevant next step.
We focused on improving the existing Wix website, strengthening its local search foundation while retaining the platform already in place.
Our approach connected community-specific search content with Rapacz CPA’s accounting and tax expertise. We prioritized distinct page metadata, clearer on-page signals, and technical improvements to support discovery across Northeast Ohio.RBGS updated search descriptions across 22 community pages and corrected four duplicate page titles. We also worked on local page quality, indexing, and technical SEO to strengthen the website’s search foundation.
The optimization supported a website organized around six core service areas: bookkeeping and payroll, S corporation services, tax preparation, tax planning, tax resolution, and Ohio local tax help.
Visitors researching these services can explore detailed explanations, review the firm’s credentials and client experiences, and continue to an inquiry or online appointment. Together, the local search work and the website’s service information support the journey from discovering Rapacz CPA to understanding how the firm can help.Over the six-month reporting period documented in the project records, Rapacz CPA’s website recorded approximately 26,400 Google Search impressions and 216 clicks.
The completed optimization gave 22 community pages distinct search descriptions and corrected four duplicate page titles, creating clearer page-level search information across the firm’s regional content.
Beyond the search totals, the website provides a structured way for prospective clients to explore specialized services, including S corporation support and Ohio local tax assistance. Educational content, professional credentials, client testimonials, and online appointment options help visitors evaluate the firm and take their next step.
The search figures reflect the website’s overall performance during the reporting period, with the community-page and technical improvements forming part of that broader online presence.
Discovery Call
30 min • Free
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