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Common Ground Church

How We Made Common Ground Easier to Explore for First-Time Visitors

RBGS helped Common Ground Church simplify its website structure and create a more welcoming path for people exploring the church online.

3,024

Google Search Clicks

32,336

Google Search Impressions

9.35%

Google Search Click-Through Rate

Churches and Faith-Based Organizations

Common Ground Church

Common Ground Church is a Christian church in Middleburg Heights, Ohio, whose “Welcome to Different” message invites people from the surrounding Cleveland area to connect.

The Challenge

Common Ground’s website wasn’t fully communicating what made the church different. Key information about its community, ministries, and visitor experience needed clearer organization, while limited search visibility made it harder for people unfamiliar with the church to discover it.

  • Translate Common Ground’s “Welcome to Different” identity into a website that felt authentic and answered first-time visitors’ questions. Pair clearer navigation and community-focused content with SEO targeting relevant local searches beyond the church’s name.

  • RBGS refreshed the website’s design, reorganized navigation, and developed clearer pathways for exploring the church, planning a visit, and finding events. Updated imagery, expanded FAQs, community information, and blog content brought its identity to life, while technical SEO and ongoing content improvements supported search discovery.

  • Common Ground’s refreshed website brought its “Welcome to Different” identity to life, with clearer information for first-time visitors and easier paths to explore events and get connected.

    From November 14, 2025 through September 26, 2026, the site recorded 32,336 Google search impressions and 3,024 clicks.

    Executive Director Jesse Keirn praised the redesign, saying the team had “done an excellent job and exceeded what I thought Nucleus could do.”

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