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Intergenerational Schools

How We Made Enrollment Campaigns More Focused for Two Cleveland Schools

RBGS reviewed earlier advertising, developed location-specific enrollment campaigns, and worked to improve lead capture and measurement for Intergenerational Schools.

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Education and Charter Schools

Intergenerational Schools

Intergenerational Schools operates schools in Cleveland, including Near West and East locations, and serves families seeking a different approach to K–8 education.

The Challenge

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  • The schools needed to reach relevant families for two campuses and connect ad engagement to actual enrollment inquiries. Earlier accounts and pixel connections made attribution difficult.

  • Separate the Near West and East audiences, match creative to parents’ questions and school values, and build a more useful path from ad to inquiry through HubSpot and platform tracking.

  • The work clarified the audience and exposed tracking gaps in the previous setup. A prior portfolio draft cited 3,000+ clicks on $375 in ad spend, but the source report and attribution have not been checked for this row, so no campaign outcome is presented as verified.

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